idiomag is a high-quality, digital magazine currently personalized to each individual user's interests in music. It keeps them "in the know" about the artists and genres they love, as well as finding new artists that they might like. It includes feature articles, reviews, galleries and interactive elements in an engaging format that users can access whenever and wherever they want it.

Users can read the article, play the track, view the video, check for gigs, and go off to buy the mp3 or ticket or share their views with their friends. We utilise all the knowledge this generates about our users and their interests to deliver the most relevant experience and to target the most compelling advertising.

The magazine can be viewed at www.idiomag.com and embedded in widget format wherever users want to read it - including all major social networks, startpages and blog platforms. The widget combines a reader's friends from multiple social networks, sharing content and recommendations. To embed the widget in your post and find out more, click here.

idiomag is a personalised publishing platform that integrates users, content providers and advertisers: for users, we provide a highly-relevant multimedia magazine; for content providers we provide an efficient mass-distribution system via quality content formats; and we enable advertisers to engage their audiences with relevant, effective and engaging advertising.

We've developed two fundamental technologies - our automated publishing system which aggregates content via the internet from content partners, drawing in related media for each submission and then transforming the resulting article into a rich-media magazine format; and our personalisation system which matches content to the interests of each reader, and intelligently adapts each readers' profile of interests as they rate the appeal of the content they view. These technologies enable highly efficient publishing and highly effective advertising to precisely targeted audiences. Our advertising revenue is shared with content partners, enabling quality publishers to monetise their content based on its appeal.